I returned to my office yesterday afternoon to discover a package on my desk. I love getting packages. Bad news never comes in a cardboard box. UPS, FedEx, and the others are like everyday Santas to me. You can imagine my delight when the box that arrived was from the Jelly Belly company. Usually I get boxes from Amazon.com, and I can't help but smile back at the grinning Amazon logo. Dell is another one that sends shivers - insatiable technophile that I am. I haven't got a sweet tooth necessarily, but a big box of sweet delights from Jelly Belly is still fun to get, and I opened it with gusto. Now imagine my surprise, and yes, a little amused shock when I opened the box to find, not a colourful assortment of 10 flavor sours, but rather two 500 count bags of Eucharist wafers!
What th'?!

Naturally I read into the message of the medium. What was the church supplier trying to tell us? Are we boring and flavourless? Do we lack colour? Are we sour?! (*gasp!*) What kind of Eucharistic theology is this? Are they saying we need to repackage something of our liturgy to make it attractive, spontaneous, and fun? Ohhh, THAT'S opening a big can of jelly bellies for sure.
I often wonder how churches in general, and The Episcopal Church in particular, can respond to the changing needs of the people we serve. We are one of the more sacramental churches in town, so our Eucharistic focus, and these little wafers, are big parts of our identity. There's no question here, we simply must remain relevant. What would cause people to see our little church sitting there and say
Wow. What's in that? Indeed, what might cause people to say,
I don't have much of a sweet tooth for church, but I want to go in there anyways.I'm certainly not going to commune people with the Jelly Belly of Christ, but it has gotten me to thinking about our identity as liturgical/sacramental people, our mission, and others' perception of us in the new paradigm of the 21st century. It might have come to me as Jelly Bellies, but it's certainly not junk food for thought.
Kudos to the church supply company for reducing, reusing, and recycling their packaging materials. I think there's more here to speak to environmental stewardship than Eucharistic theology. Many thanks also for giving me a new way to look creatively at The Episcopal Church, and my function as a leader in it.